01
Health
What it does to you
Ingredients, allergens, endocrine flags, lab data.
88
/100
NOW IN BETACare Loop · Index 01 / 2026
Live consciously. Care collectively. Use fully.
The intelligent ownership companion that helps you own better, use longer, and waste less, across health, planet, ethics and longevity. Sourced. Signed. No greenwashing.
4
Impact dimensions
1–5
Confidence tiers
Cited
Every signal
Verified · Truth IndexVerified86% Coverage
82
/ 100
Weleda
Skin Food
75ml · NATRUE certified
Health
88
Planet
84
Ethics
86
Longevity
70
Verified · 2 days agoSOURCES · 7
Health✦Planet✦Ethics✦Longevity✦No greenwashing✦Sources cited✦Unknowns labelled✦Health✦Planet✦Ethics✦Longevity✦No greenwashing✦Sources cited✦Unknowns labelled✦Health✦Planet✦Ethics✦Longevity✦No greenwashing✦Sources cited✦Unknowns labelled✦
01: The problem
Waste is the default.
In 20 years, what we throw away has more than doubled. One garbage truck of textiles, electronics and plastics is landfilled or burned every second.
2×
Waste vs 2005
95%
Buy by impulse
1/sec
Truck to landfill
Annual textiles waste · 2024
tonnes
Region
China
100%
20,000,000
United States
85%
17,000,000
India
40%
8,000,000
Brazil
20%
4,000,000
Germany
6.5%
1,300,000
Italy
2.3%
465,000
United Kingdom
1.5%
300,000
Source: ChangingMarkets / EPA / EEA · est.
Total 51Mt
02: Four dimensions
Every product, four truths.
One number hides everything. We split the score so you can see the trade-offs you're actually making.
02
Planet
What it costs the earth
Materials, carbon, water, packaging, end-of-life.
84
/100
03
Ethics
Who it pays
Labour, supply chain, certifications, governance.
86
/100
04
Longevity
How long it lasts
Durability, repairability, retained value.
70
/100
03: The Care Loop
From scan to circulation.
Most apps stop at "should I buy this?". Care Loop covers the whole arc, pre-purchase clarity, then care, community, marketplace and responsible disposal.
Pre-purchase
Scan anything
Barcode, photo, or plain-text question. Instantly resolve any product to its Conscious Index.
Conscious Index
Four sub-scores in one view: Health, Planet, Ethics, Longevity, with transparent reasoning and flagged unknowns.
Post-purchase
Care & Longevity
Personalised care guides, repair pathways and maintenance reminders that extend product life.
Community Wisdom
Structured reviews, local repair shops, swap events and crowdsourced greenwashing alerts.
Conscious Marketplace
Ethical alternatives at every price point, with pre-filled resale listings from your care log.
Responsible Disposal
End-of-life routing: repair → resell → donate → refurbish → recycle. Location-aware, step-by-step.
A multi-stakeholder platform
Built for everyone keeping products in circulation.
Consumers, repair & circular services, retailers, manufacturers, cities and community contributors, wired around one objective.