A full ownership loop, in one platform.
Most existing platforms optimize a specific moment in the product's life. The Care Loop is an intelligent ownership companion that supports the entire ownership cycle, from purchase and care to repair, resale and end-of-life, all connected through your ownership log and an ownership record that travels with the product.
Be among the first to try The Care Loop app. The pilot starts in late October 2026.
The Care Loop helps you to own better.
Save time.
Centralized product information and services at the time that you need them
Save money.
Know when it is a better option to maintain or repair instead of replace, and protect the value of what you own.
Waste less.
Keep products in use for longer and make better choices when it's time for them to move on.
Care in everyday use
Products are designed, sold, and then used for only a fraction of their potential lifespan before being discarded, replaced, or left unused. A jacket needs a new zip and goes to the bin instead. A second-hand bike arrives with no idea of where it came from or what was replaced. The filter that should be changed every six months gets remembered every three years.
Information about a product stops the moment you pay, nothing carries the story of a product forward in a centralized way.
The full ownership loop, in five steps.
The Care Loop keeps the product record together at every step.
- STEP 01
Scan or ask
Scan a barcode, take a photo, or ask a question. The Care Loop identifies the product and puts the key information in one place.
- STEP 02
Get the score
The Trust Score rates the product across health, planet, ethics and longevity. Each score provides information to support decision making at the point of purchase.
- STEP 03
Choose better
Compare products of the same type by their Trust Score. The facts behind every score stay visible.
- STEP 04
Use fully
Follow care guidance, set reminders, and find repair options nearby. Each action becomes part of the product's care record via the Care Pass.
- STEP 05
Next life
Ready to let it go? Find the easiest options to repair, resell, donate, refurbish, or recycle it. The Care Pass stays with the product for its next owner.
Everything you own,
actually understood
Each part of The Care Loop answers one question: is this good for me, and good for the planet?
Make better purchase decisions
With the Trust Score you see a clear view of a product across health, planet, ethics and longevity, helping you make more informed decisions about what you buy and own. Unknowns are flagged, not hidden, so you can judge the gaps yourself.
Keep everything in one place
The Ownership Log supports you to keep your products, warranties, care information, maintenance and repair history in one place.
Give products a next life
The Care Pass carries a product's care and repair history forward, so the next owner can see how it was looked after.
Your impact measured
The Care Print tracks how your choices add up over time.
Care for what you own
The Care Hub connects you to practical care guidance, maintenance reminders and repair support to help your products last longer.
Ownership that rewards
stays with you
Planned. Not available yet — we're building these with early members.
Every repair logged, every product maintained and every resale completed earns you recognition, rewards and impact you can measure.
Repair badges
Log a repair and earn a badge. Each fix is proof you chose to extend rather than discard.
Circularity achievements
Unlock achievements for reselling, donating or recycling responsibly.
Repair discounts
Discounts at repair shops and refurbishers.
Longer warranties
Longer warranties from brands that choose to offer them for well-cared-for products.
Longevity points
Earn points every time you log care for a product.
Resale rewards
Rewards for choosing resale over disposal. Your Care Pass shows the next owner the product's history.
Better ownership needs a better ecosystem
The Care Loop connects everyone in the ownership chain around one purpose: keeping products in use for as long as they can be.
Product owners
Extend product life and find trusted repair and resale in one place.
Lifecycle enablers
Repair shops and refurbishers reach customers at the moment of need.
After the sale
Lifecycle analytics and customer engagement long after the sale.
Lifecycle intelligence
Real-world data on how their products are used, cared for and repaired, and support for the EU Digital Product Passport as its rules come in.
Circular infrastructure
Citizen engagement tools and waste reduction insights.
Collective intelligence
Repair knowledge, reviews from owners, and alerts when a product claim can't be backed by a source.
We are building The Care Loop with the people who use it
Join early access to be among the first to try it, share your feedback and help shape the future of ownership.