OWN BETTER. USE FULLY. WASTE LESS.

A full ownership loop, in one platform.

Most existing platforms optimize a specific moment in the product's life. The Care Loop is an intelligent ownership companion that supports the entire ownership cycle, from purchase and care to repair, resale and end-of-life, all connected through an ownership log and verified ownership record.

Be among the first to try The Care Loop app.

The Care Loop app showing a product Care Pass with its Trust Score and dimension breakdown

The Care Loop helps you to own better

Save time. Centralized product information and services at the time that you need them

Save money. Know when it is a better option to maintain or repair instead of replace, and protect the value of what you own.

Waste less. Keep products in use for longer and make better choices when it's time for them to move on.

Products are designed, sold, and then used for only a fraction of their potential lifespan before being discarded, replaced, or left unused. A jacket needs a new zip and goes to the bin instead. A second-hand bike arrives with no idea of where it came from or what was replaced. The filter that should be changed every six months gets remembered every three years. Information about a product stops the moment you pay, nothing carries the story of a product forward in a centralized way. 

The full ownership loop, in five steps.

The Care Loop keeps the product record together at every step.

  1. STEP 01

    Scan or ask

    Scan a barcode, take a photo, or ask a question. The Care Loop identifies the product and puts the key information in one place.

  2. STEP 02
    92

    Get the score

    The Trust Index scores the product across health, planet, ethics and longevity. Each score provides information to support decision making at the point of purchase.

  3. STEP 03

    Choose better

    Compare products by impact, expected lifespan, ownership cost, and feedback from people who use them. The trade-offs stay visible.

  4. STEP 04

    Use fully

    Follow care guidance, set reminders, and find repair options nearby. Each action becomes part of the product's care record via the Care Pass.

  5. STEP 05

    Next life

    Ready to let it go? Find the easiest options to repair, resell, donate, refurbish, or recycle it. The Care Pass stays with the product for its next owner.

Everything you own, actually understood

Each part of The Care Loop answers one question: is this good for me, and good for the planet?

Make better purchase decisions

With the Trust Index you see a clear view of a product across health, planet, ethics and longevity, helping you make more informed decisions about what you buy and own. Unknowns are flagged, not hidden, so you can judge the gaps yourself.

Keep everything in one place

The Ownership Log supports you to keep your products, warranties, care information, maintenance and repair history in one place.

Give products a next life

The Care Pass carry a product's care and repair history forward, helping build trust and increase its value when it is resold, passed on or donated.

Your impact measured

The Care Print tracks how your choices add up over time.

Care for what you own

The Care Hub connects you to practical care guidance, maintenance reminders and repair support to help your products last longer.

Ownership that rewards stays with you

Every repair logged, every product maintained and every resale completed earns you recognition, rewards and impact you can measure.

Longevity points

Earn points every time you care for a product, and watch the score grow as the product lasts.

Repair badges

Log a repair and earn a badge. Each fix is proof you chose to extend rather than discard.

Circularity achievements

Unlock achievements for reselling, donating or recycling responsibly.

Resale rewards

Sell with your Care Pass and earn higher prices, plus rewards for choosing resale over disposal.

Partner discounts

Unlock discounts at repair shops, refurbishers and sustainable brands.

Extended warranties

Document your care routine and qualify for longer warranty coverage.

Better ownership needs a better ecosystem

The Care Loop connects everyone in the ownership chain around one purpose: keeping products in use for as long as they can be.

Consumers

Responsible owners

Extend product life and find trusted repair and resale in one place.

Circular services

Lifecycle enablers

Repair shops and refurbishers reach customers at the moment of need.

Retailers

Post-purchase partners

Lifecycle analytics and customer engagement long after the sale.

Manufacturers

Lifecycle intelligence

Real-world product data and support for EU passport requirements.

Cities

Circular infrastructure

Citizen engagement tools and waste reduction insights.

Community

Collective intelligence

Repair knowledge, greenwashing alerts and real ownership reviews.

Join the early access list

We are building 
The care Loop with people who use it

Join early access to be among the first to try it, share your feedback and help shape the future of ownership.